When you look at the most successful business websites that rank high on Google, they have one thing in common. The pages that reach the top search results know how to use SEO headers when writing content. This article explains the primary header and how to use it to rank higher on Google.
A critical way to search engine optimize (SEO) content is by writing headers (headings) that engage your audience. SEO headers have a hierarchal organization. In other words, the SEO importance of headers from most important to least important is as follows:
- H1 (most important)
- H6 (least important)
H1 Header SEO
The h1 header has the most weight on SEO page ranking. It is the primary header for ranking higher on Google. As a result, the keywords you put into the h1 header will significantly influence how the page ranks. So what does an h1 header look in HTML?
The HTML above is the h1 header on the Rank Rise homepage. The keywords we optimized for are our business name “Rank Rise” and what we offer “SEO for business.” For your business homepage, the h1 heading should include your business name and what your business offers.
How to write h1 header in blog posts?
When you write a blog post using the block editor in WordPress, the blog title becomes the h1 header. For example, by typing the title of the post, you are creating the h1 header. However, this is not the case when you type a title on a page.
How to write h1 header on pages?
Writing a page title is different from a blog title. For example, typing the page title does not create the h1 header. Furthermore, the WordPress block editor heading defaults does not include h1. Thus, you will need to convert the h2 header to HTML and manually change the header tags to h1. Moreover, make sure your page only has a single h1 for the best SEO optimization.
Why is one h1 header best?
Business competition is fierce. Many businesses are competing for similar keywords, so having a single h1 header makes the keywords contained in the header more significant. Conversely, having more than one h1 would weaken the importance of the header keywords. For example, when Google evaluates a page with two h1 headers, the keywords of each header is half as strong in comparison to a single h1 header.
Thus, Rank Rise recommends only using one h1 header on any page or blog post. Our optimized h1 headers increase the SEO ranking of your pages and posts, so your business gets targeted organic traffic. Call Rank Rise at 813-368-1500, so we can start optimizing your website. Now that you know how to use the h1 headers, what keywords go into your h1 header and why?
Writing SEO Headings for your Business Homepage
The most significant SEO keyphrase for a business homepage is your business name and should appear in the first heading. You want people who search for your business name to find your site. When you optimize your homepage with your business name, you have a better chance of ranking on search engines for this keyphrase. By SEO ranking for your business name, your website will get more relevant traffic from people searching for your business. Now that you know to include your business name in the first heading, how do you write an engaging headline that your audience wants to read?
Engaging Headline examples for your Business Homepage
To write an engaging headline for your business homepage, ask yourself, what do you want your customers to feel? For example, how do your customers feel when they receive the benefits of your product or service? Make sure this feeling accurately reflects the real emotion of your customer. The headline should be an honest statement that speaks the truth about your business. Now that you identified your customer’s emotional response to your business, how can you connect this feeling with a unique selling point?
A well-written, engaging headline connects with your audience and entices them to continue reading. A headline on the homepage of The New Yorker touches the hearts of readers and shows you they care.
The headline shows The New Yorker values people over profits. Thus, it announces Coronavirus news is free for all readers. The headline creates a feeling of goodwill and compassion in the hearts of its readers.
However, writing a headline with an eye-opening statistic can draw the attention of your audience. Yahoo News uses this approach with the headline: Global death toll tops 200,000.
Does your business or industry have any astonishing or surprising statistics you can use in a headline? It does not have to be a number. Maybe it’s a fact unknown to most people outside your business or industry. This type of headline can get your audience interested and wanting more information.
Another highly effective type of headline is called the Hero Title. You position it at the top center of your homepage. Rank Rise recommends you use high contrast design, so the letters jump off the page and are easy for your audience to read. The company Netflix uses the Hero Title on its homepage.
In this headline example, Netflix focuses on the benefits of its service. What are the primary customer advantages of your business? In other words, what do you offer that benefits your customers the most? Put these benefits into a headline on your homepage.
Critical Takeaways for SEO Content Writing
First of all, make sure you use heading when writing SEO content. When using heading following these guidelines:
- For blog posts, when you write the title, it becomes the h1 heading
- When writing pages, you need to select the h1 header to write one
- To optimize your content only use one h1 heading
- Use your business name as keywords in your primary (h1) heading
- Write engaging headlines that touch the hearts and minds of your readers
- Write headlines on the benefits you offer to customers
Need help writing SEO content? Call Rank Rise at 813-358-1500 or Request Quote.
Related Article: Page Speed SEO for Buinesss Homepage