In this SEO article for businesses, we will look at the homepage meta description from top companies in the USA. First, we will explain the basics of the homepage meta description.
What is a Meta Description?
The meta description is HMTL code added to a head section of a web page. Essentially, the meta description provides search engines like Google with a summary of the web page. However, for SEO professionals at Rank Rise, the meta description is an opportunity to write copywriting that drives traffic to your web page.
When you search on Google, the “search engine results page” (SERP) shows you a list of top web pages, videos, and other information. The search results may include your meta description. However, Google may use the content of your page to create a more relevant description based on the search query as shown in the following example.
Meta Description Example
When searching the term “German Shorthaired Pointer” on Google, it shows the following result:
The Blue text is the title of the web page. Under the title, Google generates the description in black colored text. Thus, Google does not use the actual meta description on this page. When opening the page source code, the meta description below does not match Google’s search result above.
However, in other cases, Google may use your meta description. Thus, it is an SEO best practice to write a meta description that accurately reflects the contents of the page. Moreover, you should write a unique meta description for each page. So what’s the optimal length for a meta description?
Optimized Meta Description Length
In 2020, an optimized meta description length is between 121 and 155 characters. The maximum meta description character limit displayed in Google’s search results is 155 characters. So how can you easily check the number of characters in your meta description?
You can quickly check character length at easywordcount.com. Just copy and paste your meta description into the box for an instant character count. The SEO professionals at Rank Rise use Yoast SEO WordPress plugin, which gives users a visual indication to optimize the meta description length. So now that you know how to write an optimized meta description, let’s look at some homepage examples from top businesses.
Homepage Meta Descriptions of Top Companies in USA
Google Meta Description
The biggest website with the most number of users in the United States is Google. So what is the meta description of Google’s homepage?
Here’s Google meta description HTML tag:
Google switches up the HTML code putting the name=”description” at the end of the tag instead of the beginning. Why? I’m not sure, but it made it harder for me to identify it. Google’s writes the meta description using active verbs “search” and “help.”
The meta description accurately describes what you can search on Google, including “webpages, images, videos, and more.” Furthermore, it suggests “special features” and states the primary benefit of using Google search “to help you find exactly what you’re looking for.”
Facebook Meta Description
Another huge Internet company is Facebook. What is the meta description of the biggest social media company in the USA?
Here’s Facebook’s meta description HTML tag:
Just like Google, Facebook also uses active verbs in its meta description: “create, connect, share, send, and get.” Likewise, Facebook’s meta description accurately describes what you do on their homepage “create an account or log into Facebook.” Moreover, once you create an account or login, it accurately describes the services it offers, which includes: “connect with friends, family and other people you know. Share photos and videos, send messages and get updates.”
Amazon Meta Description
The biggest e-commerce store in the United States is Amazon.com. So what is the meta description on their homepage?
Amazon meta description is 305 characters long. On January 31, 2020, Amazon valued at $1 trillion still got the meta description wrong. The meta description max length is 155 characters. If a company as big as Amazon can get SEO wrong, then don’t “feel bad” about your business needing SEO service.
Amazon is the “everything store” that fulfills e-commerce orders. The meta description accurately states Amazon’s unique business offerings: “Free delivery on millions of items with Prime. Low prices across earth’s biggest selection of (everything).”
The beauty of Amazon is seller competition naturally drives prices down. Moreover, with over 150 million Prime paid members in 2020, it delivers more than half of all Amazon packages in the US! Furthermore, The Verge says it may soon end relationships with FedEx and UPS. Thus, Amazon’s meta description of offering earth’s largest selection of everything is accurate by my estimation.
Apple Meta Description
The innovative Apple is a top company even after the passing of its founder Steve Jobs. The homepage of Apple.com has the following meta description:
Apple’s meta description uses the active verbs: “discover, shop, and explore.” The now-deceased Steve Jobs pushed Apple’s innovation. Since Job’s death on October 5, 2011, what has Apple innovated? In the last nine years, Apple’s new products are Apple Watch (success), AirPods (success), and HomePod (fail). So Apple’s meta description accurately describes the “innovative world of Apple.”
Moreover, you can buy apple products at apple.com, including “iPhone, iPad, Apple Watch, Mac, and Apple TV.” Apple’s meta description accurately states you can “shop” for these products.
Furthermore, you can “explore” the following: “accessories like AirPods, entertainment, and expert device support.” Thus, Apple’s meta description accurately describes all the offerings at apple.com. Well done, Apple!
How to Craft the Perfect Homepage Meta Description
The perfect homepage meta description has two essential elements. First, it summaries the actual content searchers will find when they visit your page. Second, you give a compelling reason for a searcher to click your page title and visit your page.
Can you write a meta description that motivates searchers to click through to your page? Maybe you can figure it out, or perhaps you need the SEO copywriting expertise of Rank Rise. You are welcome to give us a call at 1-813-368-1500 or request a quote.
In general, a well-written homepage meta description will mirror the words in your homepage title. Moreover, it will end with a call to action. For example, “Find out more or Learn more or Get it now or Download for free.” These are reasons for searchers to take action now.
Meta description Takeaways
The major homepage meta description takeaways are:
- You should write a unique meta description for every page
- Use active verbs in your meta description
- Accurately describe the services and products you offer
- Give motivating reasons to take immediate action
Need help writing your meta description, call Rank Rise at 813-368-1500.
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